About Us


Welcome to Dum Dums.


We are very excited to introduce you to our beautiful baked doughnuts.


Hopefully, our website provides you with the information that you are looking for but if not, then please feel free to contact us with any questions

Contact Us


Email: info@dumdumbrighton.co.uk


Tel: 01273 204487

Dum Dum Donutterie Brighton

10 Brighton Square


East Sussex


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Headoffice:        dumdums.co.uk

Brighton: dumdumbrighton.co.uk

Dubai:                     dumdums.ae

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Copyright © 2016, Dum Dum Donutterie Brighton, All Rights Reserved.



Dum Dum Doughnuts are the leading and fastest growing doughnut brand in the UK. Causing a media frenzy when we launched in late 2013, Dum Dums are now both a doughnut and food institution in the UK.

Dum Dum Doughnuts are the world’s first artisan baked doughnut / croissant doughnut brand. Made with only natural ingredients and yet uncompromising on irresistible deliciousness, Dum Dum offer beautifully baked (not fried) handmade doughnuts to a growing legion of our loyal of fans across the UK.
Our doughnut flavours include Crême Brûlée, Boston Creme, The Dum Dum Dubai and the ‘Zebra’. The Zebra contains layers of croissant dough and chocolate croissant dough, filled with chocolate buttercream and topped with chocolate ganache and is now famous in its own right – it is the daily top-seller in all of our outlets!
We use the very best in cooking technology to control ingredients rather than the method of simply floating product in oil. Dum Dum Doughnuts are significantly lower in fat (half the fat in some instances) than our competitors thanks to our traditional patisserie-based baking process – so unique that it is patented in Europe and the US.


Artisan doughnut chef Paul Hurley is the Founder of Dum Dum Doughnuts and since 1997 he had the vision to create ‘The Best Doughnut In The World’. Although a grand statement, Paul, or ‘The Doughnut Guy’ as he has become known, believed this has to be at the heart of the brand. Our entire Dum Dum team of Donuttiers are pastry chefs or apprentices who have a real passion for good honest food. We are an independent British company that offers high quality, natural artisan doughnuts that are uniquely baked fresh every day – in fact, all of our outlets stay open every day until all doughnuts have sold out. It is exactly this concept which has proved such a hit with the British public.

With successful London based outlets in Box Park Shoreditch and Croydon, we are also the only doughnut brand in Harrods. At the end of 2016 we launched our first store in Brighton.  We have also collaborated over the last couple of years with The Brit Awards, V Festival, JUST EAT'S First Food Fest and a varied range of events and locations.

Dum Dums also opened two international outlets in Dubai in 2016 with another eight UEA stores planned over the next five years. Currently we are in negotiation to expand to many other countries as well as increase our stores in the UK.

We also have our corporate design doughnut service and bespoke giant doughnut cake ordering option for our doughnut loving customers!

Finally, Chef Paul continues to push the boundaries of what can be created by launching "The Crone" (A baked croissant dough Ice Cream cone) and the World's most expensive Cro - The Luxery Zebra at £1,500.  More secret projects are on the way to ensure that our customers always have something delicious and creative to look forward to. 
In our relatively short lifespan, we have attracted an ever growing and loyal customer base from the public, press and celebrities alike. Our fast expanding company and unique offering has meant that we have been able to react to the growing demands of Dum Dum fans across the world. It’s worth noting that queues outside all Dum Dum Donutteries are not uncommon!